This publication is about “&” symbol which has a surprisingly rich history.
It is the most eclectic character, that allows designers a huge freedom to experiment with and is called “ampersand”. It has evolved from the Latin conjunction “et”, meaning “and”. Every type-designer when making a new design for an ampersand should at least save some traces of “e” and “t” letters in it.
With this work I would like audience to focus their attention on how to use the ampersand properly, so that there is no confusion for any other symbol. Therefore, I tried to do it in a humorous and easy to understand way. As for the examples, I searched for a variety of associative methods with the form and the word “ampersand” itself. The book also includes a variety of manuals on how to draw the symbol and a historical part.
Technique: riso & silkscreen printing
For the cover I used such a paper as Chromolux Chrome and printed text by using silkscreen technique. Thanks to Kert Viiart from Le60 design studio, who helped me with that.
Graduation project in the graphic design department
Tutors: Ranno Ait & Indrek Sirkel
Thanks to: Mikk Heinsoo & Norman Orro & Ivar Sakk
Estonian Academy of Arts, 2015