In Between

This publication is about “&” symbol which has a surprisingly rich history.

It is the most eclectic character, that allows designers a huge freedom to experiment with and is called “ampersand”. It has evolved from the Latin conjunction “et”, meaning “and”. Every type-designer when making a new design for an ampersand should at least save some traces of “e” and “t” letters in it.

With this work I would like audience to focus their attention on how to use the ampersand properly, so that there is no confusion for any other symbol. Therefore, I tried to do it in a humorous and easy to understand way. As for the examples, I searched for a variety of associative methods with the form and the word “ampersand” itself. The book also includes a variety of manuals on how to draw the symbol and a historical part.

Technique: riso & silkscreen printing
Format: A5





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The process:

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For the cover I used such a paper as Chromolux Chrome and printed text by using silkscreen technique. Thanks to Kert Viiart from Le60 design studio, who helped me with that.

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Graduation project in the graphic design department

Tutors: Ranno Ait & Indrek Sirkel

Thanks to: Mikk Heinsoo & Norman Orro & Ivar Sakk

Estonian Academy of Arts, 2015